The Nail Technician Who Paid for Nothing

A nail technician was just starting her business. She had the skills, the passion, and the drive — all she needed was a way for her clients to book appointments with her online.

She googled a few options and found a platform that seemed perfect. It had all the bells and whistles: advanced marketing tools to help her get started, sleek dashboards, and promises of everything she could ever need to grow her business.

The trap of paying upfront

The platform offered monthly plans, but they made it clear she'd save a lot by paying for the entire year upfront. Sure, it seemed expensive for someone just starting out, but with all those fancy features, it felt like a sound investment.

So she paid. A full year. Upfront.

Life doesn't always go as planned

Her business started slow. That's normal — building a client base takes time. But then unexpected circumstances came up, and she had to take a few months off entirely. Life happens. Things come up that you can't predict or control.

The problem? She had already paid for those months. It didn't matter whether business was good or bad, or whether she was working at all. That cost was sunk. There was no way to pause her subscription. The money was gone.

When she came back, she was paying for a tool she had barely used, with a client list she was essentially starting from scratch.

Why we do things differently

This story is exactly why we built Is Open At the way we did. We believe you should never pay for something you don't use.

We structured our business model so that we never take monthly payments. Instead, we only take a small percentage of each transaction. We only make money if you make money. It's that simple.

Aligned interests

This model has a powerful side effect: it aligns our interests with yours. We are genuinely invested in making your business work, because we only get paid when you do. We scale with you.

If business is slow? No sweat. We're right there with you through thick and thin. No invoices piling up while you figure things out. No pressure to justify a subscription you're not using.

We actually listen

And here's the best part. We actually listen to your suggestions. Have an idea for how the system could be a better fit for your business? Let us know and we'll make it a reality. Have a pain point? Let's work it out.

When we make the system better for you, we make it better for everyone else simultaneously. That's the beauty of building something together.

So give us a try, and let's work together to make this the best booking platform in the world. We can't wait to have you onboard.